How Projects Work
Commissioned tourism content projects follow a clear, structured process from initial conversation through delivery. Scope, logistics, and expectations are defined early to support accurate planning and effective collaboration.
Starting a project
Most projects begin with an initial conversation to clarify scope, audience, intended use, and timelines.
This stage establishes whether the project is a good fit, what the work needs to achieve, and how writing and photography will be used once delivered.
Fieldwork and Scheduling
Writing and photography are produced on location, with timing planned around seasonality, conditions, and access requirements.
Some projects involve commissioned travel, while others are scheduled alongside existing fieldwork or extended periods on location. In all cases, timing is considered carefully, particularly where access, weather, or environmental factors affect what can be realistically documented.
Developing the work
Writing and photography are produced in parallel to ensure descriptions and imagery align, especially in environments where conditions strongly shape the experience on the ground.
Content is informed by observation and review rather than templates, ensuring it reflects what visitors will actually encounter.
Related long-form travel writing demonstrates how this approach translates into complete, experience-led narratives.
Deliverables and usage
Deliverables are tailored to the project’s intended use.
Written content is delivered ready for publication or platform integration. Photography is delivered as licensed, organised image sets suitable for destination platforms, editorial use, and operational materials.
Usage and licensing are set according to how the work will be applied across platforms and communications.
Capacity and availability
I work on a limited number of projects at any one time to allow sufficient time in the field and maintain a consistent approach.
Timelines vary by scope, but typically include time on location followed by a period of writing, editing, and delivery aligned with the intended use.
This approach supports work developed with attention to context and helps maintain coherence across longer-term or repeat collaborations.
For examples of how this approach is applied, see Clients and case studies ->.