Work
I undertake commissioned tourism content projects for destination platforms, tour operators, cultural institutions, and editorial partners. Work is scoped to ensure accuracy, reuse, and long-term relevance across visitor-facing and operational channels.
Trip planning and experience content
Writing and photography developed to guide trip discovery, planning, and booking decisions.
Typical deliverables include destination, tour, and itinerary page refreshes; planning guides; long-form editorial content; and reusable image libraries. Work reflects real-world access, seasonal conditions, and how visitors actually experience places and activities.
Strategic editorial features
Practical, in-depth articles and blog content aligned with how travelers research and plan trips. Content addresses common planning questions, highlights experiences and itineraries, and improves discovery through search while guiding readers toward next steps.
Trails, routes, and itineraries
On-location documentation of routes, trails, and itineraries based on direct participation in each experience. This tourism content includes information about terrain, navigation, conditions, and decisions people need to make on the ground.
Educational email sequences
Email sequences written to clarify expectations before booking and between booking and departure. Content sets clear expectations, reduces uncertainty, and addresses common logistical and experience-related questions, helping build trust and establish an ongoing relationship with potential visitors over time.
Photography
Photography is produced alongside written content and delivered as licensed, organised image sets. Images show real conditions and scale, helping guests set accurate expectations and prepare appropriately for their trip.
Images are suitable for reuse across destination platforms, tour marketing, editorial contexts, and operational materials.
For detailed examples and outcomes, see the Clients and case studies pages.
You can also explore examples of long-form, traveller-perspective content that has helped prospective clients assess fit and approach.