Clients and case studies
The case studies below show work delivered at national, regional, and tour operator levels, with many client relationships extending across multiple projects to ensure consistency.
How tourism projects typically work →
Some clients were initially introduced to my approach through independent travel writing.
“Lisa combines strong editorial judgement with a structured, reliable approach to delivery.
During her time as Content Manager at Guide to Greenland, she consistently delivered high-quality destination writing and photography, while managing complex content projects with clear organisation and timely execution.
She works independently, takes initiative, and can be relied on to deliver accurate, professional work in a tourism context.”
— Mads Nordlund, Founder, Guide to Greenland
Selected Case Studies
Tour operators will typically find Icelandic Mountain Guides most representative, while destination organisations should begin with Visit Greenland or Destination Arctic Circle.
Visit Greenland
National destination content and photography
Several commissions producing destination writing and photography in support of national positioning, with attention to seasonality, access, and the visitor experience.
Destination Arctic Circle
Regional destination strategy, content, and photography
The work expanded from commissioned trail documentation and photography into a full-time role with responsibility for destination platform strategy, structure, and ongoing content governance and creation.
Icelandic Mountain Guides
Itinerary-led content and photography for guided hikes
Collaboration producing itinerary-led blog posts and photography for four long-distance hikes. The photography has since been reused across multiple channels and applications.
Additional clients and publications
Tourism boards & destination platforms
Visit Greenland · Guide to Greenland · Destination Arctic Circle (Greenland)
Tour operators & adventure companies
Icelandic Mountain Guides · Serac Expeditions (Patagonia, Argentina) · Julio Verne Travel (Ecuador) · Your Friend in Reykjavik (Iceland)
Adventure travel publishers
10Adventures · Secret Atlas · Vallerret Photography · Hiker Hunger Outfitters
Publication Contributions
Wanderlust Europe (2020). Gestalten Publishing.
Aasivissuit – Nipisat: The Inuit Hunting Ground between Ice and Sea (2025). Gads Forlag.
Podcasts & media
The 10Adventures Podcast (Basecamp) · Arctic Circle Trail webinars (YouTube)
“Lisa runs with projects and delivers high-quality content on time, with minimal direction.
Over more than two years working remotely together at 10Adventures, she consistently produced strong editorial content that required little to no revision. Reliable freelancers with this level of initiative and judgement are rare.”
— Richard Campbell, Founder, 10Adventures
Working relationships
Most client engagements begin with a specific assignment and develop over time as trust is established.
I typically work with organisations that value accuracy, context, and long-term usability over volume-driven or purely promotional content. Projects are scoped carefully, with deliverables, usage, and licensing agreed in advance.
Related independent travel writing informed this work.